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Video Learning Desk

Dive deep into the science of sustainable growth with our collection of compelling video content. Explore how revenue architecture revolutionizes the trajectory of Europe's most successful B2B software and tech companies.

Videos

User Centricity The Key to a successful CRM system

User Centricity: The Key to a Successful CRM System In today's rapidly evolving business landscape, companies invest significant resources in creating user-friendly products for their clients. Yet, when it comes to their own CRM...

Jan Hepke
Jan Hepke
November 20, 2023

How I will benefit from our new Board of Advisors

Cremanski's Board of Advisors is truly incredible, but why did I want to establish one in the first place? A few weeks ago, I announced the formation of the Board of Advisors for Cremanski & Company. To ensure continuous growth...

Michael J. Jäger
Michael J. Jäger
November 20, 2023

Why is Revenue Operations so critically underdeveloped in Europe?

Why is Revenue Operations so critically underdeveloped in Europe?If you are a Startup or Scaleup, Revenue Operations is your secret weapon for growth and attracting the right investors. Think of it as the science of aligning...

Daniel Trifonov
Daniel Trifonov
November 20, 2023

Why I believe that a CRO led growth organization is a Game Changer

The Unbeatable Advantages of a CRO-Led Growth Organization!Have you ever wondered why some organizations excel in customer satisfaction and conversion rates? I think it is all about having a CRO at the helm!

Michael J. Jäger
Michael J. Jäger
November 20, 2023

Why you need to switch to a sophisticated CRM Solution

Salesforce is tremendous, right? - but when do I actually switch to such a sophisticated CRM? Throughout so many projects I have seen a lot of founders believe that it's best to do this switch in the later stages of their company...

Jan Hepke
Jan Hepke
November 20, 2023

Why your CRM should be owner by your Sales Department

Why your Sales Department 𝑵𝑶𝑻 owning your CRM system will leave you with a mess! In organizations, I often see sales teams that are disconnected from the CRM development and they quickly grow to be frustrated, ineffective, an...

Jan Hepke
Jan Hepke
November 20, 2023

Why your Go To Market tool has no end in itself

Stop thinking that your Go-To-Market tool has an End in itself! I often see companies mistakenly viewing their Go-To-Market tools as the ultimate endgame. I think in reality, they're just the vehicle to bring your structured plans...

Michael J. Jäger
Michael J. Jäger
November 20, 2023

Adoption is the one key metric that matters when switching CRM's

Switching to a new CRM system? Adoption is the one key metric to look out for! Have you ever wondered why companies switch up their CRM setup? It's often all about transparency. Better data = better management of sales processes an...

Jan Hepke
Jan Hepke
November 20, 2023

What is Revenue Architecture and why does it matter?

This is why you can't afford to sleep on Revenue Architecture! Ever pondered how a well-crafted Revenue Architecture can be a game-changer for your company? I think it’s all about orchestrating all Revenue Streams and aligning...

Michael J. Jäger
Michael J. Jäger
November 20, 2023

Why do I see a lot of VP Sales failing within their first 6 months?

I often see companies mistakenly viewing their Go-To-Market tools as the ultimate endgame. I think in reality, they're just the vehicle to bring your structured plans to life! I believe especially with platforms like Salesforce the effort is...

Michael J. Jäger
Michael J. Jäger
November 20, 2023