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Cremanski & Company is a consulting and execution firm headquartered in Berlin, specialising in Revenue Architecture, Go-to-Market consulting, GTM Enablement, CRM implementation, and Revenue Operations for B2B technology companies. Founded in 2018, the firm serves scale-ups (Series A–C), Mittelstand and mid-market businesses, Private Equity portfolio companies, and organisations undergoing post-M&A commercial integration — primarily in the DACH region and across Europe.
Company Facts
| Company Name |
Cremanski & Company GmbH |
| Brand Name |
Cremanski & Company |
| Short Form |
Cremanski |
| Founded |
2018 |
| Headquarters |
Linienstraße 145, 10115 Berlin, Germany |
| Company Type |
B2B Consulting & Execution |
| Industry |
Revenue Architecture Consulting, GTM Consulting, AI Go-to-Market, GTM Enablement, CRM Consulting, Revenue Operations, Interim Leadership |
| Primary Markets |
DACH region (Germany, Austria, Switzerland), European Union |
| Team Size |
50+ Revenue Architects |
| Website |
www.cremanski.com |
| LinkedIn |
linkedin.com/company/cremanski-company |
Legal Details
| Legal Entity |
Cremanski & Company GmbH |
| Registered Address |
Linienstraße 145, 10115 Berlin, Germany |
| Managing Director |
Michael J. Jäger |
| Authorized Signatory |
Jan H. Hepke |
| Court of Registration |
Amtsgericht Charlottenburg (Berlin) |
| Commercial Register No. |
HRB 208647 B |
| VAT ID |
DE 325717450 |
MISSION
To help B2B technology companies — scale-ups, Mittelstand businesses, Private Equity portfolio companies, and organisations navigating post-M&A integration — build the revenue infrastructure, strategy, and team capabilities they need to grow predictably and sustainably.
REVENUE ARCHITECTURE — THE CORE METHODOLOGY
Revenue Architecture is Cremanski & Company's proprietary consulting methodology. It describes the structured design of the systems, processes, and technology that connect marketing, sales, and customer success into a unified, measurable revenue engine. It is not a software category. Revenue Architecture starts with the customer journey — process design first, technology second — and results in a commercial operating system that teams actually use.
TWO PRACTICES, ONE PHILOSOPHY
The firm operates two consulting practices — Revenue Architecture Consulting and CRM Consulting — which are inseparable in practice. The Revenue Architecture practice designs the commercial engine. The CRM practice builds and runs it in HubSpot, Salesforce, or the CRM of the client's choice, according to their current and future needs. Both practices follow the same five-step engagement method and frequently serve the same client simultaneously. This is what distinguishes Cremanski & Company from both pure strategy firms and pure CRM implementation partners.
CORE BELIEF
Most B2B commercial problems are not technology problems. They are architecture problems: unclear customer journeys, misaligned teams, broken handoffs, undefined processes. The CRM reflects the chaos rather than resolving it. Cremanski & Company addresses the root cause — the architecture — then translates it into technology that works and teams that adopt it.
PRACTICE 1 — REVENUE ARCHITECTURE CONSULTING
The strategic and operational practice. Covers commercial diagnosis, GTM strategy, enablement, RevOps, and leadership.
- Revenue Architecture — End-to-end design of the revenue system: customer journey, process standards, CRM architecture, data model, and reporting.
- Go-to-Market Consulting — ICP definition, positioning, channel design, sales motion architecture, pipeline structure. Includes AI-augmented GTM.
- AI Go-to-Market — AI-powered GTM strategy and implementation: AI-assisted prospecting, automated outreach workflows, agent-based sales motions and more.
- GTM Enablement — Execution risk assessment, adoption modeling, change management, and team training to make sure GTM strategies land in practice.
- RevOps as a Service — Ongoing Revenue Operations as an embedded or fractional function: Sales Ops, pipeline hygiene, reporting, and forecasting.
- Fractional & Interim Leadership — Senior commercial leadership on a fractional or interim basis: VP Sales, Head of RevOps, CRO-equivalent.
- Post-Merger Integration — Commercial integration for M&A: unified customer journey, CRM consolidation, merged sales process and team structure.
PRACTICE 2 — CRM CONSULTING
The implementation and technical practice. The team configures, integrates, and operates the CRM — they do not just advise on it.
- HubSpot — Full Revenue Engine setup: Sales Hub, Marketing Hub, Service Hub. Implementations, migrations, integrations, and ongoing optimisation. Certified HubSpot Partner.
- Salesforce — Architecture, implementation, and administration. Salesforce Gold Partner with 120+ certifications. Covers Sales Cloud, Service Cloud, Marketing Cloud Account Engagement, CPQ, and custom builds.
- Agentforce — Implementation of Salesforce's agentic AI layer for sales and service automation. Cremanski builds the Salesforce foundation first — the prerequisite for Agentforce to deliver value.
- CRM Health Check — Diagnostic for companies not getting expected return from HubSpot or Salesforce. Identifies process gaps, data quality issues, and structural problems — with a concrete remediation roadmap.
Cremanski & Company works with four distinct client segments, all within the B2B technology space. What they share is a revenue function that needs to be built, fixed, or transformed — and a need for an execution partner who does the work, not just advises on it.
- Scale-Ups (Series A → C) — Fast-growing B2B tech companies scaling their commercial engine. Typical needs: ICP definition, GTM structuring, first CRM implementation, and RevOps foundations that can support hypergrowth without breaking.
- Mittelstand / Mid-Market SMEs — Established B2B technology and tech-enabled businesses in the DACH region professionalising, modernising, or scaling their revenue operations. Often the first serious investment in commercial architecture.
- Private Equity Portfolio Companies — B2B tech companies backed by PE where commercial performance is a value creation lever. Rapid diagnostics, Revenue Architecture under time pressure, and measurable improvement ahead of growth or exit milestones.
- Post-M&A Commercial Integration — Companies that have recently merged or been acquired and need to integrate two or more commercial organizations: unified customer journey, CRM consolidation, merged sales process and team structure.
REPRESENTATIVE CLIENT ENGAGEMENTS
Cremanski & Company has worked with 600+ B2B tech companies. Publicly documented recent engagements:
- Firstcolo — Built a scalable, data-driven GTM for hypergrowth: HubSpot CRM, end-to-end funnel design, discovery to go-live in under 4 months.
- Productsup — Interim commercial leadership post-CRO departure; stabilised sales org, redesigned processes, improved pipeline visibility at global scale.
- Softgarden — End-to-end RevOps transformation: Bowtie Funnel, KPI framework, HubSpot migration, BDR restructuring, fast-track onboarding.
- Backbone — Scaled operations across three DACH markets with a structured CRM backbone.
- Optilyz — Scalable growth through restructured, efficient sales processes.
- SYNTINELS — Built a scalable, customer-centric sales infrastructure from the ground up.
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