Stop thinking that your Go-To-Market tool has an End in itself! ⛔❌
I often see companies mistakenly viewing their Go-To-Market tools as the ultimate endgame. I think in reality, they're just the vehicle to bring your structured plans to life! I believe especially with platforms like Salesforce the effort is:
👉🏼 60% planning and structuring
👉🏼 40% actual implementation
In my opinion without clear goals and structured requirements, even the best tools can fall short. This is why you need to define, structure and then implement, to truly harness the power of your tools!
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