Define the revenue process across the entire customer journey and work with a holistic data model.
We help B2B tech startups achieve efficient and predictable growth by implementing streamlined processes and structures with the support of appropriate systems, leveraging the expertise of over 50 professionals.
Learn to scale your business through good processes and achieve revenue increases of up to 400% within one year.
Benefit from our learnings from over 700 projects, make fewer mistakes and save time in achieving your growth goals.
Reduce complexity through unified systems, data, and processes and gain full visibility into your customer journey.
Achieve your goals through autonomous, structured and efficient collaboration of your commercial teams.
While some tech companies consistently struggle with their growth targets, others seem to exceed them with ease. planable, efficient and sustainable growth is not a matter of magic. Nor does it have much to do with luck or even harder work. Because there's a pattern that the world's most successful tech companies follow, to scale their business much faster and sustain that growth.
At Cremanski & Company, we know this pattern and have developed a holistic approach with our revenue architecture, which we have already used to successfully help more than 500 tech startups achieve good structures and steady growth. As one of the largest commercial startup consultancies in D-A-CH and countless learnings from various projects, we are able to answer any commercial question guaranteed and solve it hands-on. We don't do referral marketing with 200 PowerPoint slides, pat you on the back and then disappear again. No. We work hands-on, go into implementation with you and take full responsibility for what we do.
Tech Startups need to keep growing to secure follow-on funding at realistic valuations. But the financing markets have turned 180°. The focus is no longer on growing at any price, but above all on achieving this Growth in a particularly efficient and cost-conscious manner. That's why Sales Executives and Founders have made Revenue Architecture a top priority in 2023. We have proven the value of our approach in more than 700 Growth projects with over 500 Startups.
At the beginning, we scrutinize your unique value proposition and strategic roadmap to a sustainable competitive position. To lay the foundation for your Revenue Architecture, we define clear goals and KPIs with you and align all future activities with them.
We support you in aligning your business model and customer behavior. By validating and defining the pricing and offering models of each customer segment, we ensure a scalable cost structure for sustainable Growth.
Creating real added value for the customer is the key to success. For your successful Go To Market motion, we jointly align the customer journey, sales strategy, processes, systems and people.
We help your team implement a process that can quadruple the customer lifetime value of your customers. To leverage the full potential of recurring revenue, we ensure that the Customer Success team tracks and continuously improves customer satisfaction.
We know and implement systems and tools that fit you perfectly and ensure high-quality data. Based on these insights, you will always be able to identify blockage sand Growth levers and evaluate progress towards your goals.
Only 4 out of 100 companies successfully achieve Product-Market Fit, and very few truly scale their business. While some luck and timing in the market also play a role in achieving Product-Market Fit, success in Go To Market Fit and Scaling depends entirely on how well your commercial strategy is developed and executed. Since we know your specific challenges, we know exactly what your next steps are. We distinguish between three different Growth phases and start where you are right now.
VP Market Development
"For a strategically very important part of our B2B business, we urgently needed an interim manager to create scalable processes / structures as well as build and lead a team to execute them - all as quickly as possible. Cremanski & Company did not disappoint!
We were immediately presented with a qualified, immediately available candidate who was a perfect fit for our needs. He was able to quickly and independently set up structures and hire a team within a few weeks. Our contact person Robert accompanied us professionally throughout the entire time and even supported us in hiring our interim manager after the project, which saved us a lot of time and costs in searching for another candidate."
We were looking for experts to help us design a smooth sales process to increase our conversion rate. The goals: Define and structure our customer journey, document the implementation for our internal Salesforce team and support the appropriate setup of our sales team. Cremanski & Company met all our requirements - the collaboration was professional, to the point, results-oriented and a lot of fun! We achieved exactly the result we wanted and now have a new sales setup that brings us conversions. We will definitely continue our cooperation with Cremanksi & Company to further improve our operations!
Head of Sales & Customer Success
I already knew Cremanski & Company through my network and the team was additionally recommended to me. Before starting the project, I had just started working with a relatively new team of AEs and realised that the team was not yet fully equipped with the right sales methods like SPIN. However, we lacked the time, skills and resources to set the team up well in all areas from the beginning. While we worked independently on competency matrices for our team, our coach from Cremanski & Company helped us tremendously to properly assess the weaknesses and strengths of our AEs. The coaching sessions provided a tailor-made approach to set up individual training plans for each of our sales people!
Founder & CEO
As an early-stage company, we naturally faced challenges in structuring our initial go-to-market and customer journey. Cremanski & Company was incredibly knowledgeable and provided us with the guidance and support we needed to get going, faster. They helped us identify our target market, refine our messaging, and optimize our customer journey. Their approach was transparent and collaborative, and they took the time to understand our unique challenges and goals at Weflow. Thanks to their expertise and support, we were able to grow faster with less troubles. We highly recommend Cremanski & Company to any company looking for strategic guidance and support.
At the beginning of the cooperation with Cremanski & Company, Layer did not have a target-oriented strategy for the continuous generation of feedback leads (booked web demos). We commissioned the Cremanski & Company team with the development of the strategy as well as its operational implementation. In 7 months, interesting target groups were defined and contacted, 200 product demos were scheduled, 24 customer groups were addressed and 6 different communication approaches were tested! Communication approaches were tested!
Philipp von Gilsa
Kontakt.io has restructured the team structures along the customer journey and created clear responsibilities. In addition, the processes around the sales funnel have been restructured, creating transparency across the entire sales cycle. This transparency helps management and operations to act better and, above all, faster. The foundation for the planned increase in turnover has thus been created.
Founder & CEO bei precycle
Through a personal recommendation, we turned to Cremanski & Company for support in the areas of consulting and lead generation. As our manual lead generation in the sales process was taking too much time, our primary goal was to improve these processes. After working together, we now have an automated LeadGen process that we can handle in-house. The C&C team worked in a highly professional manner and delivered not only as expected, but beyond. On top of that, the team was really pleasant to work with!
It is extremely important for our growth to win more "high value customers". For this, we urgently needed an approach that was tailor-made for us. We chose Cremanski & Company because Robert, responsible for coaching/training, was convincing both personally and professionally, which was confirmed in the further course of our cooperation! Our joint sessions were well prepared, intensive and practical. Communication was always quick and easy and the price/performance ratio is also good! Although the processes are not yet fully completed, we are already noticing that the newly implemented sales approach is already showing clear success.
Head of Revenue
We turned to Cremanski & Company with the aim of improving our pipeline quality and deepening our competence in sales methods such as MEDDIC. The Cremanski team really listened to our challenges, the training concept was great and individually adapted to our needs. This allowed us to significantly improve the quality of our "first connect calls" as well as Discoveries. After working together, we can see a real impact on our processes and the way we work. Robert's expert feedback is particularly noteworthy, on the one hand for the entire team and on the other hand also for each employee personally!
From my own experience, Cremanski & Company is the first port of call for me for all topics related to sales, sales organisation and process management. Beyond the borders of Berlin, Michael has shown for years that he knows what he is talking about. He rounds off his process-oriented approach with emotional intelligence and thus helps employees to surpass themselves.
Head of Business Development
To optimise our sales performance management and other related aspects, we turned to the Cremanski & Company team on recommendation. The cooperation was very flexible, Robert always tailored the content to our individual needs. This enabled us to develop further from session to session. Cremanski & Company helped us to take the first and above all the right steps in a longer change process. As a result, we have achieved a very good result for 2021. We plan to continue to tackle even more ambitious goals together!
The cool thing about Cremanski & Company is that they are the right contact for almost every sales challenge and can help us in word and deed - and usually super fast! After a few initial consulting sessions in the beginning, we have already had a number of joint projects. Whenever we encounter a problem or have a special project that we need help with, we count on the C&C team. For example, they have helped us with LinkedIn outreach, the structuring and optimisation of our sales workflow and the implementation of the CRM setup.
Head of Growth
A clear recommendation for anyone who wants to build a GoToMarket team. In Robert, I had a great mentor with whom I could tackle and discuss all sales-related topics. This saved me a lot of time and also led to faster and better strategic decisions. The topics varied and ranged from building outbound sales channels, better reporting structure and forecasting to optimising meeting culture, salary ranges or the inbound leads process and pitch. What distinguished the cooperation was that Cremanski & Company always works with full power and, above all, really listens!
"After the initial discussions with Cremanski & Company, it became clear to us that they were the right contact for us. Not only the open communication and expertise convinced us, but also the structured, data-driven and innovative approach in the course of the collaboration. We were supported with topic-specific insights and in-depth sales know-how. We were faced with the challenge of building a network in the sustainability movement and generating leads. Using LinkedIn as a platform for this was a natural step. The quality of the visual and written content provided by Cremanski & Company exceeded our expectations. They were an important part of establishing our brand and vision and quickly drove the network expansion. Now the community continues to grow organically and contacts have grown into solid collaborations. "
Head of People
In our search for a suitable interim sales leader, we spoke with various companies that could have supported us. But the conversation with Robert from Cremanski & Company convinced us immediately. He immediately understood our needs and wishes and managed to provide us with a great, experienced and confident candidate. As a result, we were able to take people, processes and our sales organisation in general to the next level in our current sales team. The uncomplicated, honest and reliable cooperation deserves special mention!
Head of Business Development
Cremanski has supported us professionally and efficiently in framing our processes and organisation at a time when we have grown significantly. I look forward to further cooperation.
Together with Robert and Anna, our marketing team experienced a really informative and inspiring LinkedIn training day. Our goal was to learn how exactly we can best use LinkedIn for our marketing activities - individually tailored to us and our goals. On recommendation, we turned to the Cremanski & Company team. The content provided was hands-on, competent, motivating - we especially enjoyed implementing the suggested ideas directly. Now we have a plan to use LinkedIn in the best possible way for our needs in the future and are looking forward to implementing it!
We wanted to support our SDR team with the latest sales techniques - with the aim of improving our sales performance as well as strengthening the team spirit. Cremanski & Company always worked very effectively, quickly and solution-oriented with us throughout the project. The flexible approach and quick response to the needs of our company and our team helped us enormously. By working together, we were able to increase our SDR performance by 200% within a short period of time! Also on a positive note: our team loved the new pitch approaches and the positive, energised spirit has remained ever since.
Before Cremanski & Company, we thought sales meant one thing: speed. Now we know that you don't just have to run fast, but rather in the right direction to achieve your goals. With your help, we were able to optimise our sales processes, set up sustainable lead generation and management, and learn to set the right impulses in recruiting and talent development. Thanks to a mature CRM, we can now plan sales and sustainably take them into account in our corporate strategy through the right KPIs. We are looking forward to further cooperation!
In the context of the strategic realignment of our B2B sales, Cremanski & Company did an excellent job: In addition to the overall strategic development of B2B sales, the outlining of lead generation and a detailed argument development, Cremanski & Company developed a fully comprehensive sales process taking into account our operational realities. I was particularly impressed by how quickly they were able to understand our business model. These guys love what they do, go the extra mile and identify 100% with our success. We are already looking forward to the joint implementation.
Cremanski optimised our sales strategy, implemented data-driven sales processes and built and coached a strong team. Thanks to Cremanski, we grew our turnover by an incredible 300% within one year. Absolute sales professionals with mega execution.
On recommendation, we turned to Cremanksi & Company and after the first calls we knew that the team knew exactly what they were doing. The cooperation saved us a lot of time compared to learning through trial and error. The collaboration was very responsive and Cremanski helped us think through solutions from their experience that we hadn't thought of at all. We got support in setting up our sales funnel and implementing processes that now make our sales team much more efficient. From now on, our sales people can really focus on sales instead of CRM, inefficiencies and inconsistencies in our CRM data are now a thing of the past.
As we grew very fast and hired many bright minds from all over the world as AEs and SDRs, we were looking for solutions to train the team in a comprehensive and consistent way. The open and effective communication with Cremanski & Company was great! We picked up many interesting new ideas and perspectives as we worked together. It was also great that some of our assumptions that were considered safe were challenged and we were presented with alternatives directly. Now we have excellent ideas / best practices for written as well as verbal communication, which we have already implemented and we managed to move to a more consistent selling style.
Move your sales team forward effectively. Increase the performance of your team. Increase employee satisfaction.
Michael J. Jäger (Founder & Managing Director, Cremanski & Company) regularly shares Sales Management Advice with you here. Join the community and receive relevant tips every 14 days that you can apply immediately.
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Our team consists of over 50 employees with 15 different nationalities. Since many of our team members speak two or even three languages, we can not only say "Your Digital Sales Experts" in 16 different languages, but also learn from our unique team every day. Cremanski & Company believes in the power of diversity and the power of uniqueness. This gives us the opportunity every day to think outside the box, take on new perspectives and develop innovative approaches to solutions - and that makes us stronger, all together!