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We don't just implement CRMs. We build Revenue Engines.
Your CRM is only as powerful as the strategy behind it. We design the Customer Journey first, then translate it into your CRM, so every deal, every handover, every data point works the way your business actually works.
The problem we solve
Most B2B companies have a CRM. Very few use it well.
Leads fall through the cracks. Pipelines are inaccurate. Marketing and Sales blame each other. And the data nobody trusts is used to make decisions everyone second-guesses.
We've seen this across 600+ companies. It's not a software problem. It's an architecture problem.
Broken pipeline visibility
Forecasts are guesswork. Managers can't see what's real.
Low CRM adoption
Reps work around the tool. Data is incomplete and stale.
Misaligned teams
Marketing, Sales, and CS operate in silos, with no shared source of truth.
No ROI from the tool
You paid for HubSpot or Salesforce. You're most likely using 20% of it.
How we're different
Strategy before tools. Always.
Most CRM partners configure the tool first, then figure out the process. We do the opposite. Before we touch a single setting in HubSpot or Salesforce, we design your Customer Journey, from first touch to renewal, and define exactly how your commercial teams should work together.
That's what makes our implementations stick.
Step 1: Design
We map your Customer Journey and define cross-departmental standards before any configuration begins.
Step 2: Build
We implement your CRM to reflect how your business actually works, not a generic template.
Step 3: Align
We connect Marketing, Sales, and Customer Success into one clean, data-driven revenue engine.
Step 4: Optimise
We stay close. Continuous analysis, workflow refinement, and RevOps support as you scale.
Hubspot vs Salesforce
Which CRM is right for you?
We work deeply with both HubSpot and Salesforce and we'll give you an honest recommendation based on your team size, complexity, and growth stage. Here's our plain-English take:
HubSpot
Salesforce
Best for
Flexible all-in-one platform for teams that want marketing, sales, and service tightly connected from day one
Complex enterprise processes requiring deep customisation and enterprise-grade scalability
Typical company size
10–500 employees
100+ employees, multiple teams or business units
CRM complexity
Typical comLow to medium: fast to implement and easy for reps to adoptpany size
Medium to high: powerful but requires architecture planning
AI & automation
HubSpot AI built in: great for marketing automation and lead scoring
Einstein + Agentforce: the most advanced AI layer in B2B sales today
Cremanski & Company sweet spot
Full revenue engine: Marketing, Sales, Service Hubs aligned to your Customer Journey
TyArchitecture + technical implementation + Agentforce AI layerpical company size
Time to go live
4–8 weeks for a well-structured setup
6 weeks (basic) to 6+ months (enterprise)
HubSpot
Best for:
Flexible all-in-one platform for teams that want marketing, sales, and service tightly connected from day one
Typical company size:
10–500 employees
CRM complexity:
Low to medium: fast to implement and easy for reps to adopt
AI & automation:
HubSpot AI built in: great for marketing automation and lead scoring
Cremanski & Company sweet spot:
Full revenue engine: Marketing, Sales, Service Hubs aligned to your Customer Journey
Time to go live:
4–8 weeks for a well-structured setup
Salesforce
Best for:
Complex enterprise processes requiring deep customisation and enterprise-grade scalability
Typical company size:
100+ employees, multiple teams or business units
CRM complexity:
Medium to high: powerful but requires architecture planning
AI & automation:
Einstein + Agentforce: the most advanced AI layer in B2B sales today
Cremanski & Company sweet spot:
Architecture + technical implementation + Agentforce AI layer
Time to go live:
6 weeks (basic) to 6+ months (enterprise)
Our CRM Services
End-to-end CRM consulting, built around your revenue goals
Whether you're starting from scratch, migrating from spreadsheets, or trying to get more out of a tool you already have, we cover the full spectrum.
CRM Overview
Strategy, platform selection, and architecture. Start here if you're not sure where to start.
HubSpot
Certified HubSpot Partner. Full implementation across Marketing, Sales, Service, and Operations Hubs.
Salesforce
Gold Salesforce Partner. Architecture, implementation, custom development, and Admin-as-a-Service.
Agentforce
AI-powered sales and service agents: the next layer on top of a well-built Salesforce foundation.
Proof
Trusted by 600+ B2B tech and software companies
600+
B2B companies served across Europe
750+
CRM and revenue projects completed
2.5x
Faster than in-house operations teams
10–20%
Average increase in sales per employee
Already have a CRM that isn't delivering?
We offer a CRM Health Check for companies who already have HubSpot or Salesforce set up but aren't getting the visibility, adoption, or ROI they expected.
In a single session, we'll diagnose what's broken, what's missing, and what to do next.
Frequently Asked Questions
Do we have to choose between HubSpot and Salesforce before talking to you?
No. Many clients come to us unsure which platform is the right fit. We'll give you an honest recommendation based on your team size, sales complexity, existing tech stack, and growth plans. Platform selection is part of our consulting service.
What makes Cremanski & Company different from other CRM partners?
Most implementation partners configure the tool and hand it over. We start with strategy, mapping your Customer Journey and aligning your commercial teams before a single setting is touched. That's why our implementations get adopted, not abandoned. We've done this across 600+ companies. The patterns we've seen mean we move faster and make fewer expensive mistakes.
Can you help if our CRM is already set up but not working?
Yes: this is one of the most common scenarios we encounter. Our CRM Health Check identifies exactly where things have gone wrong: incomplete data models, broken workflows, low adoption, poor reporting. We then create a prioritised remediation plan and support you through it.
Do you work with companies outside of Germany?
Yes. We work with B2B tech and software companies across Europe. Our team operates in English, German, French, Italian and Spanish.
How quickly can we get started?
A free initial consultation can typically be booked within a few days. Implementation timelines depend on scope, from a few weeks for a focused HubSpot setup to several months for a full Salesforce architecture. We'll give you an honest estimate in the first call.
Ready to turn your CRM into a Revenue Engine?
