Softgarden & Cremanski & Company: the future of Revenue Operations. Scalable. Measurable. Successful.

The Challenge

Before partnering with Cremanski & Company, Softgarden faced major barriers to scalable growth:

1. Fragmented data and siloed KPIs across marketing, sales, and customer success

2. Lack of end-to-end tracking across the full customer lifecycle

3. Onboarding delays and inefficient handovers between teams

4. Limited scalability despite increasing investments

Previous internal initiatives hadn’t fully addressed the root causes, highlighting the need for a unified, future-ready Revenue Operations structure.

The Solution: future-ready Revenue Operations with Cremanski & Company

Together, Softgarden and Cremanski & Company launched a holistic transformation:

1. Implementation of a Bowtie Funnel to map the entire customer journey

2. Company-wide KPI framework aligning all SaaS revenue functions

3. Funnel time-tracking to identify bottlenecks and cycle time issues

4. Standardized reporting through Tableau

5. Restructuring of the BDR organization based on lead quality insights

6. Transition to HubSpot CRM for scalable operations

7. "Fast track" program to accelerate onboarding and reduce time-to-value

The Results

1. Higher conversion rates and faster sales cycles

2. Unified KPIs and cross-functional accountability

3. Improved transparency, collaboration, and forecasting

4. Discovery of new revenue opportunities and smarter budget allocation

5. Sustainable, scalable Revenue Operations to support future growth