Virginie Rivet

Virginie Rivet is a B2B marketing leader, analyst, and revenue consultant who helps startups and scaleups build marketing engines that actually drive measurable growth.
With more than a decade of experience across Europe, she combines a data-driven, pragmatic approach with deep expertise in revenue architecture, attribution modeling, and go-to-market strategy.

As a Fractional Marketing Lead and Senior Revenue Consultant at Cremanski & Company, Virginie partners with growth-stage companies to align marketing, sales, and customer success around scalable, predictable revenue outcomes. She also hosts the Revenue for Breakfast event series in Germany, connecting GTM professionals to discuss collaboration, data excellence, and RevOps alignment.

Virginie is also an author of multiple industry reports on B2B marketing trends, GTM maturity, and RevOps benchmarks. Her publications are consistently well received by marketing and revenue leaders across Europe and are influential references in conversations around data-driven growth and operational excellence.

Areas of expertise

• Revenue-driven Marketing: Building and scaling marketing functions that create pipeline and drive ARR.
• Go-to-Market Strategy (GTM): Segmenting audiences, refining ICPs, and aligning GTM motion across teams.
• Attribution & lead scoring: Designing reliable data models and actionable reporting.
• Cross-functional enablement: Strengthening handoffs between Marketing, Sales, and CS to reduce friction.
• Account-Based Marketing (ABM): Developing ABM frameworks that emphasize collaboration over tooling